【規(guī)劃范圍】

南至京沈高速，北臨角山景區(qū)。

總規(guī)劃面積：約323公頃

Planning area: About 323 hectares. Close to Cape Mount in Beijng in the south, it is also not far from Beijing Shenyang Expressway.

項(xiàng)目簡介：

以山海關(guān)長城文化為支撐，以周邊山水田園資源為依托；

通過挖掘山海關(guān)文化價(jià)值、提升山海關(guān)品牌價(jià)值、釋放山海關(guān)商業(yè)價(jià)值；

打造集文化體驗(yàn)、會(huì)議論壇、休閑度假、教育研學(xué)、企業(yè)莊園、康體養(yǎng)生等多種功能于一體；

融合休閑農(nóng)業(yè)、特色美食、主題住宿、精品購物、休閑娛樂、劇場演藝等多種業(yè)態(tài)的；

Introduction:

Based on the Great Wall culture in Shanhai Pass and nearby beautiful landscape;

Improve culture, brand and commercial value of Shanhai Pass;

Build a resort town integrating cultural experience, conferences and forums, themed accommodation, shopping, leisure and theater performances.

泛旅游產(chǎn)業(yè)聚集特色小鎮(zhèn)和美麗鄉(xiāng)村田園綜合體

a characteristic town where tourist industries cluster, a beautiful countryside and a pastoral complex

1、定位升級

對標(biāo)國家標(biāo)準(zhǔn)，打造國家特色小鎮(zhèn)和田園綜合體，打造體驗(yàn)品味式的度假區(qū)

2、品牌升級

山海關(guān)長城：純粹的文化旅游品牌——綜合型文化度假大IP

泛娛樂時(shí)代下，借助會(huì)展、文學(xué)、影視、國學(xué)、養(yǎng)老等媒介，實(shí)現(xiàn)IP內(nèi)容產(chǎn)業(yè)化

3、產(chǎn)業(yè)升級

文化+ 、旅游+、健康+、農(nóng)業(yè)+的全產(chǎn)業(yè)發(fā)展大格局

由單一門票經(jīng)濟(jì)向綜合盈利模式的轉(zhuǎn)變，

由簡單規(guī)模增長向全產(chǎn)業(yè)質(zhì)量效益提升的轉(zhuǎn)變

1.Orientation Upgrading

Following the national standard, we want to build a national characteristic town and pastoral complex, which is a experience-oriented resort.

2. Brand Upgrading

Shanghai Pass of the Great Wall: pure cultural tourism brand - comprehensive cultural resort

3. Industrial Upgrading

A industrial pattern of culture, tourism, health and agriculture plus.

From singular ticket sales to integrated profit model,

From simple scale growth to industry-wide quality and benefit increase.